Reading Time: 7 minutes Hang Out with the Experts What is Branding? Do You Need it? Interview with: Angela Mayartis Johnson Author of Brand Legacy If you are an author, expert or artist or if you offer any service, blog or have a website, you have probably heard the term “Branding.” It is a concept that people either love or hate, many misunderstand and is often overlooked. Today I interview Angela Mayartis Johnson, author of “Brand Legacy” and a branding expert to answer your most basic questions about branding. MM – Many people do not know what a “brand” is when we refer to a person or professional. Sometimes they have negative attitudes, like “I’m not a cow to be branded”. What is a brand? And what is the power of having a “brand mindset? AMJ- Yes, there are many people that do not understand the concept of a personal brand, because when they think of a brand they envision things like Coke, McDonalds or Nike. They may even think of musicians, actors or professional athletes as brands, but not themselves. Everyone [Read more.]
